THE COMPANY / BOYOKA INC

CULTURE IS OUR FOUNDATION.

BOYOKA Inc is the holding company that brings the Boyoka businesses together around one ambition: give African creation the means to grow, build lasting value and reach the world.

From music and rights to images, live events, digital listening and education, the group connects complementary activities around artists, works and audiences.

Our story ↓Our activities ↓Our vision ↓

THE BOYOKA IDENTITY

Our brands & products.

BOYOKA Motions

Music-led content, films and storytelling.

BOYOKA Publishing

Music publishing, rights and royalty collection.

BOYOKA Recording

Music creation and the world of recording.

BOYOKA Television

African music and culture on screen.

OUR STORY / A FOUNDING CONVICTION

CONNECT TALENT AND OPPORTUNITY.

Boyoka’s story is built around a conviction: African creativity deserves an environment that supports both the work and the people who bring it to life. Distribution and rights management form part of a wider journey connecting creation, audiences and professional development.

This is the direction of the group: bring skills and activities together so a song can move from the studio to listening platforms, from a screen to a stage, while the people behind it build their future.

BOB
MASS.

FOUNDER OF BOYOKA

THE FOUNDER

AN ENTREPRENEURIAL COMMITMENT TO CULTURE.

Bob Mass is the founder of Boyoka. A cultural entrepreneur, he is driven by the ambition to develop and transform Africa’s cultural and creative industries.

His ambition for Boyoka connects talent development with industry building: create bridges between artistic work, professional knowledge and the pathways that enable works to meet their audiences.

THE GROUP / COMPLEMENTARY ACTIVITIES

ONE ECOSYSTEM. MANY POSSIBILITIES.

Discover Boyoka’s brands and activities, their role and the ambition that connects them.

PUBLISHING

BOYOKA PUBLISHING

Music publishing & licensing

Mission

Represent musical works and connect rights holders with licensing programs for their use.

Vision

Vision

Build a closer relationship between African music, its listeners and the value that listening creates.

Boyoka Music ↗︎

Boyoka Academy

Music and music industry education

Mission

Share skills in creation, production, artist development, business, rights and contracts.

Vision

Help a new generation of professionals build the skills and confidence to shape Africa’s cultural industries.

Boyoka Academy ↗︎

BOYOKA PUBLISHING / LICENSING NETWORK

MORE USES. MORE CONNECTIONS.

Connecting musical works with the services that bring them to audiences.

BOYOKA PUBLISHING participates in music publishing licensing programs. The following platforms, services and organizations appear in its participation history. Each agreement concerns specific uses and a defined scope.

Meta
YouTube / Content ID
TikTok
ByteDance / CapCut
Spotify USA
Musixmatch
LyricFind
Songfile
Ultimate Guitar
MuseScore
Singa
TouchTunes Music Corporation
Mood Media
RX Music (PCM Technologies)
Spectrio
Imagesound
PLR Networks
Audiobyte
Eversong
FORME Life
Feed Media / Adaptr
Sauce Industries
Recording Academy (NARAS)
Tresóna
Radical Fitness
OnSong
Realize
XING
Hook Tunes

DISCUSS PUBLISHING & LICENSING ↗︎

OUR VISION / BUILDING FOR THE LONG TERM

CREATE HERE. RESONATE EVERYWHERE.

Our ambition is to help structure Africa’s cultural and creative industries: support talent, connect professions, circulate knowledge and keep more of the value of creation on the continent. International reach should grow alongside strong local foundations.

Creative identity

Respect the voices, languages and cultures that give each work its character.

Respect for creators

Keep the people behind the music and the recognition of their work at the center.

Shared knowledge

Connect experience, training and practice so skills can grow within the industry.

Collective ambition

Build bridges between artists, businesses, audiences and territories.

LET’S BUILD THE NEXT CHAPTER.

CONTACT BOYOKA ↗︎